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ShortStack’s Guide to Online Quizzes
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ShortStack’s Guide to Online Quizzes
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Almost everyone loves an online quiz. They’re interactive, entertaining, and people like sharing the outcomes with their friends on social media. ShortStack gives you the ability to easily create quizzes of your very own that can be published as a landing page and embedded on your website. Quizzes are a fantastic way to simultaneously engage with your audience and collect valuable information from them so you can tailor your marketing efforts and grow your email lists.
In this guide, we’ll walk through some of the reasons to host a quiz for your followers, as well as how to set up a quiz of your very own.
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Learn what types of quizzes are available with ShortStack.
We offer two types of quiz templates -- the Personality Quiz and the Knowledge Quiz.
The Personality Quiz allows quiz takers to choose responses to questions that best fit their likes, dislikes or opinions. At the end of the quiz, they are provided with a “personality” outcome.
The Knowledge Quiz asks quiz takers to select the correct answer to each question. At the end of the quiz, participants are shown their score.
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What goals are you trying to achieve?
Raising brand awareness: Quizzes are not only entertaining, but they can be highly effective at educating potential customers about your product or service. With the Personality Quiz, you can recommend a product or service at the end of the quiz based on the responses. The Knowledge Quiz allows you to test participants to see how much they know about something related to your business. Of course, quizzes can be mostly for fun as well; that decision is completely up to you.
Collecting leads: If you’re looking to collect leads, quizzes can be a refreshing change from running a contest. Quizzes provide the incentive of viewing the result in exchange for an email address, along with whatever additional information you wish to collect. Offering an engaging quiz can help you to build a strong email marketing list filled with qualified leads.
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What data do you expect to collect?
Quizzes allow you to collect much more information than normal. The nature of a quiz – people answering questions – means you’ll receive a lot of data. We collect respondents’ answers to quiz questions and their quiz results, in addition to any other information you ask. When building your quiz, you should construct each question in such a way that the answers provided will give you some kind of information about your participant to supplement your future marketing efforts.
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Setting up an online quiz may seem intimidating to some. Lucky for you, our quiz templates with their built-in set-up wizards make configuring your quizzes easy.
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In this guide, we’ll walk through how to set up a quiz using the Personality Quiz template. The concept is very similar to the Knowledge Quiz template.
- Log into your ShortStack account, and click the blue Campaign button in the upper right corner of your Dashboard to create a new campaign.
- This will open the Template Gallery. Type personality into the search bar and the Personality Quiz will appear.
- Hover over the template, then click the Use This Template button.
- Type in the name of your new campaign, as well as any tags that you’d like to add. Then, click the Create Campaign button.
- Switch the Builder into Edit Off mode by clicking Edit On at the top of the Builder. This will make the Configure Personality Quiz (at the top of your preview area) clickable, which you’ll click to enter the wizard.
- The wizard is pretty straightforward. At the top, you can switch between setting up the Outcomes and the Questions. Starting with outcomes is typically recommended, as you’ll use the outcome information to set up your questions.
- Add an Outcome Label, Image, and Content; you can also add Sharing settings at the bottom of each outcome.
- To switch between your outcomes, click on the number buttons (1, 2, 3...) at the top or bottom of each outcome section. If you’d like to add an outcome, click the + button.
- Once you’ve set up each of your outcomes, click on the blue Continue to Questions button at the bottom.
- Now you’ll set up each question, along with the answer choices for each question. Add the Question Text using the field at the top, then add a Choice Image and Text for each possible answer. You’ll also select the outcome(s) to which you want the answer to correspond.
- Same as with setting up the outcomes, click on the number buttons (1, 2, 3…) at the top or bottom to switch between questions. Add a question with the + button.
- Once you’re done adding both outcomes and questions, click the blue Save & Exit button at the bottom of the wizard. The setup of your quiz is complete!
- From here, you’ll just want to customize the rest of your campaign. If you need a refresher on how to use the Style Panel to help style your campaign, check out our How to Use the Style Panel video on YouTube.
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Once you’ve finished building your quiz, you’ll want to distribute it to as many people as you can. Get creative and have fun with it! Here are a few examples of how you can get the word out:
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In-Person
Quizzes work great for in-person situations like retail locations or convention booths where you have a tablet handy. Just direct folks to your tablet and have them complete the quiz right then and there. To sweeten the deal, combine the quiz with a coupon code or other prize. Alternatively, provide a QR code for folks to scan and take the quiz on their own mobile devices.
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Your Website
Leverage your website traffic to drive visitors to your quiz landing page. Try adding a link or splash graphic on your company’s homepage that takes them directly to the quiz. If you want to take it a step further, you can embed the quiz directly into your website.
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Social Media Channels
Social media marketing to the rescue! Share the link to your quiz on all of your social media channels - if someone follows you on social media, it’s very likely they’ll also want to participate in your quiz.
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For additional ideas on how to get your quiz in front of as many eyeballs as possible, check out 40 Ways to Get the Word Out About Your Campaign on the ShortStack Blog.
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As long as you’ve used the Form Widget built into the template to collect information from your quiz takers (and didn’t remove any of the hidden data-collection fields), you’ll also have a record of entrants’ quiz question answers and outcomes. To see this data, you’ll need to dive into the Entries Manager. There are two different ways to get there.
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Starting from the Dashboard:
- Click on Entries at the top of the page.
- Find the name of the list that contains the entries you’d like to view in the LISTS filter on the left side.
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Starting from the Campaign Builder:
- Find your Form Container in the Edit Widgets Panel on the left.
- Click on the widget, then find and click the inbox icon; when you hover over it, it will say View Entries.
You should now be in the Entries Manager, where you can view and filter all of your entries. To see an entry’s specific information (such as the quiz answers they selected), hover over any entry, then click the View Details button that appears.
On the right side of the Entry Details screen, you’ll see all of the information associated to the entry, including the quiz answers and outcomes. This data is also included if you export the entries.
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We hope this guide was helpful to you! Our blog post, How to Use Trivia and BuzzFeed-Style Quizzes for Marketing can go even further in helping you use quizzes to their full potential.
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Additional Resources
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